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Why Sustainability Isn't Always a Selling Point: Rethinking Business Strategies
I’ve noticed a recent trend or at least it’s new to me - that ethical sourcing and sustainability are generally not selling points in most cases. It’s not the reason why people are buying a certain product or service. Interestingly, consumers today are not voting with their wallets … read more
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My Return to Coffee After 3 Years: The Joy of Rediscovering the Ritual ☕
After three long years without coffee, I’m back to enjoying this wonderful drink. It feels almost like reuniting with an old friend. For as long as I can remember, I’ve loved the pure taste of coffee—no sugar, no cream, just the rich, unadulterated flavor of a well-brewed cup. The ritual of making … read more
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Avoiding shortsightedness in business ventures: A Strategic Framework
Intro Embarking on a new business venture is an exhilarating journey, yet the thrill of innovation can sometimes overshadow the necessity for strategic foresight. To mitigate the risk of shortsightedness and pave the way for enduring success, here’s a condensed strategic framework focusing on the … read more
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Embracing the slow: Finding clarity in analog thinking
In the whirlwind of my roles as a family business runner and marketer in the software industry, finding time to think on paper is a constant struggle. My days are packed with tasks and responsibilities, and the allure of digital efficiency often tempts me away from the slower pace of pen and paper. … read more
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Exploring Coffee's Remarkable History: Recommended Podcasts and a Journey into Enlightenment
Dive into the fascinating world of coffee with two great podcast episodes from “Plants of the Gods,” Season 5, Episodes 4 and 5. These episodes, titled “Coffee, the World’s Favorite Stimulant,” explore coffee’s chemistry, history, and cultural impact. 🎙️ Start … read more
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The Art of Teamwork: Navigating the Journey Together
I’ve recently been reflecting on our joint ventures and the intricate art of maintaining a harmonious partnership, without revealing too much detail. Picture this scenario: a client, who typically leans on external assistance for design, entrusted us with transforming their static concepts … read more
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Navigating the world of promotional pens: a 12-year journey and still as passionate as ever
Over 12 years deep in the promotional gifts industry, and my passion for writing instruments, especially ballpoint pens, remains unwavering. Europe takes the lead in the realm of promotional writing pens, boasting renowned brands like Senator and Prodir. Every January, I find myself as excited as a … read more
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Mastering the rhythm: balancing the push and recover flow 🥊
In the hustle of your daily grind, it’s a lot like stepping into the boxing ring – finding that sweet rhythm is key. Push too forcefully, and you risk burning out, lowering your defenses and leaving yourself vulnerable. It’s all about mastering the art of knowing when to push and when to … read more
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Seeking Refuge in Routine
I’m a routine seeker. Mundane tasks, like organizing and editing the products on the our web shop, making small adjustments or tidying up, provide a comforting refuge from the unpredictability of the creative tasks I have on my long list of todos. The familiarity of routine becomes a trusted … read more